Skip to content
العربية

Service 09 · Digital Marketing

Being found, understood and chosen.

Enterprise buyers research before they enquire, in Arabic and in English, and mostly through search. This service covers the strategy behind that, the digital presence it lands on, the search and content work that reaches it, the campaigns that accelerate it, and the measurement that says which of it worked — built by the same organisation that builds the platforms underneath.

The service, by capability family

Seven families. Marketing work is chosen against an objective rather than bought as a bundle — a brand that needs to be found does not need the same programme as one that needs to be understood.

Digital strategy and positioning

  • Digital strategy set against a business objective
  • Audience definition and proposition work
  • Channel mix chosen for the objective, not for coverage
  • A measurement framework agreed before spend begins
  • Bilingual market and search landscape review

Digital presence and experience

  • Enterprise websites and landing experiences, built by the engineering team
  • Digital experience design across the journey, not one page
  • Conversion and experience optimisation against real behaviour
  • Forms, enquiry routes and the handover into sales
  • Accessibility and performance treated as marketing concerns

Search visibility and SEO

  • Technical SEO — crawlability, structure, performance
  • Content and keyword architecture
  • Arabic and English search, treated separately
  • Structured data, indexing and search-console operations
  • Site migrations carried out without losing existing visibility
  • Local and regional visibility where it applies

Content strategy and production

  • Editorial planning and production
  • Bilingual copy written natively in both languages
  • Technical and long-form writing for enterprise audiences
  • Visual and motion assets for campaign use
  • Content operations on a calendar the organisation can sustain

Paid media and campaign execution

  • Paid search and paid social planning and management
  • Campaign structure, budgeting and pacing
  • Landing pages built to the same standard as the site
  • Creative production and versioning across placements
  • Audience segmentation and remarketing within the consent given

Social and brand channels

  • Channel strategy and publishing rhythm
  • Brand system application across channels
  • Community and response handling

Measurement and marketing technology

  • Analytics instrumentation and event taxonomy
  • Conversion tracking from first visit to enquiry, on one definition of a lead
  • Attribution and reporting that a marketer can act on
  • Marketing technology selection and configuration
  • Integration with CRM, forms and the systems behind them
  • Privacy-conscious measurement and consent handling

How the work is organised

01PositionWhat the organisation is, who it is for, and what it can honestly say. Everything downstream fails without this.
02BuildThe pages, content and instrumentation the programme will run on.
03RunPublishing, campaigns and channel management on a rhythm the organisation can sustain.
04ReadWhat the measurement actually shows, including when it says to stop doing something.

Marketing that matches the engineering

A landing page that loads slowly, breaks on a phone or reads as machine-written undoes the spend that brought someone to it. Marketing pages here are held to the standard of the rest of the site, because they are part of it.

Arabic is written, not translated. A campaign that reads naturally in one language and awkwardly in the other is running at half strength in a market where both are used daily.

The systems underneath it

Marketing that has to perform depends on what is built beneath it. These are the services it reaches into.